Problems of service centers. Technology service bmw

In the global economic crisis, when the purchasing power of population is significantly reduced, midsize and small businesses among the first to feel the situation for yourself. And of course, car business is also subject to similar influences. Though compared to car dealers, sales have dropped drastically, auto services still somehow manage to be kept afloat, the profitability of services decreases significantly. The client is guided by informal services First of all, there is churn out the official mechanic. It's no secret that the price level 'officials have at times up to 50% higher than the price of informal workshops. On the one hand, price increases no doubt due to the increased cost of spare parts and consumables, purchased primarily for the currency that against the ruble has grown considerably. But according to experts, among other things, the owners of local mechanic just trying to earn more banalno, increasing the cost of services. And of course many here will mark the untimeliness of such experiments. However, Most of servismenov correctly understand the situation, as far as possible not only raising prices, but on the contrary, lowering the total cost of ownership through various discount programs, such as discounts for regular customers. Known service bmw Service-pro, for example, has introduced a system of "anticrisis" reduce the cost of maintenance. For example replacing the pads and the oil on cars BMW and Mercedes do not exceed 300 rubles. As regards statistics, opinion polls of the respondents, 10% of motorists already in search of cheaper car service. 25% of respondents said they would leave the official services as soon as the warranty period is over, while thought to abandon Most of the latter, respectively the largest and most expensive maintenance during the warranty period. The trend of moving towards the cheaper the service is also confirmed by the owners of informal reviews and technical center (sometimes called gray), the influx of customers is growing. Especially given the fact observed in the vehicle service market, business and executive class: Mercedes, BMW, Porsche, etc.