Key trends and forecasts avtoriteyla Russian car market during the crisis

The global financial crisis will not shy away from any of the commercial sector. Russian avtoriteyl no exception. Until recently it was considered one of the most dynamic and promising. Today, analysts predict its decline by the end of this year. Should we be surprised if even the most stable European automobile market is currently demonstrating sales drop by 20-40% in different countries. Let's try to understand what are the projections of its future development. So what happens now? Because of the high rate of sales of the first half of 2008, which is 40% higher than the data the same period last year, the car market still remains positive development. However, according to experts, this situation will not last long. This is due to the fact that recent statistics, almost half car was bought on credit. Now, because of financial turmoil, many banks are reconsidering their lending policies: reducing the number of loan programs that are tightening the terms of the loans, raise interest rates. This alone can reduce the volume of sales in the third. This trend raises concerns not only the domestic auto industry, but many of the leading foreign brands, and has long been a firm foothold in the Russian market. So, in terms of sales the first nine months of this year, took the leading positions Chevrolet, Hyundai, Toyota, Ford and Nissan. It is possible that due to staggering sales of its cars in the early years, they remain in the top ten, despite the expected significant decline in the market. In general, the trend in the Russian automotive market in recent years was just a quantitative increase in the proportion of new cars. This was facilitated by an increase in customs duties and more stringent environmental requirements for imported used cars, as well as an emerging Russian assembly of foreign cars. However, projections made before the onset of financial crisis, the appetite for Russian car market by 2010-2011 will be reduced at the expense of its primary saturation, will be established home market cars and the bulk of sales will make any car made in Russia or imported earlier. This can significantly reduce the sales figures of new cars. And also make automakers begin working with dealers on the conditions of trade-in, developing a line from scratch, because so far these schemes used car sales in our market do not. At the same time one can trace another trend - the companion to the crisis: a surge in car sales for the "real" money. Such short-term ups sales accompany the beginning of any financial instability and due to the fact that some people used to keep the money "in the pod," and at the first signs of financial anxiety prefer to convert their cash into real estate, land, machinery and other tangible assets. But the really new and have a longer-term trend of the car market will be expanding dealer networks and major expansion in their domestic regional markets. However, such a scenario will be realized only after stabilization of the overall financial situation. And now, in times of crisis, when the price of the goods to become one of the fundamental factors that have to realize that the quickest way you can sell cheaper products. Therefore, many potential buyers now occupy the fence, believing that prices of cars could fall. Experts also do not deny that possibility, especially in the case of prolonged stagnation of the market and a significant drop in sales. But still the market situation is far from critical and is unlikely to go to automakers such drastic measures.